Search

Results: 2
Determinants of Hotel Brand Image
Wasib Latif
Jan 01, 2022
This study aims to find out the factors affecting the Brand Image of Hotels applying a Unified Model of Customer-Based Brand Equity. Additionally, it tests the moderating effect of tourism management in the relationship between...
Published by: IGI Global
Exploring Data Science Initiatives Through an International Lens
Application of data science tools, techniques, and principles have increased within the field of library and information science. This trend is especially noticeable in academic libraries where strategic priorities around data...
Published by: IGI Global